The trade in counterfeit products is one of the most significant challenges faced by companies and by anyone investing in creativity, innovation, and research.
For this reason, the Anti-Counterfeiting Service—regulated by the guidelines issued by INDICAM (the Italian Institute of Centromarca for the fight against counterfeiting)—will be active on May 28, 29, and 30, 2025. Managed by Barzanò & Zanardo S.p.A., the service offers Exhibitors who own registered trademarks, patents, or designs valid in Italy the opportunity to receive effective support in the event of counterfeiting of displayed products. This includes promptly acquiring evidence of alleged counterfeiting and requesting the removal of infringing products from exhibition spaces.
To request the presence of professionals at the exhibition for activation of the anti-counterfeiting service, available exclusively on May 28, 29, and 30, 2025, please write to:
l.pedemonte@barzano-zanardo.com and g.pagliara@barzano-zanardo.com
In addition, Exhibitors can receive information and general guidance from Barzanò & Zanardo S.p.A. professionals on tools for protecting and enhancing intellectual and industrial property. It is possible to request an appointment for an online meeting, even outside the dates of the event, as part of an additional dedicated free service. Simply send the completed request form to the email addresses above, available here for download.